It didn't start with a business plan.
It started with a feeling, quiet, subtle, but impossible to ignore.
After just a couple of weeks of wearing clothes made from pure natural fibres, something changed. Breathing felt lighter. Skin felt calmer. Comfort felt… real again.
Then one day, I wore a synthetic outfit, the kind most of us don't even think twice about. Polyester. And suddenly, everything felt off. It was sticky. Suffocating. Unnatural.
That's when the question hit me and refused to leave: If an adult body can feel this difference in just a few days… what happens to children who grow up in synthetics from day one?
